ALEXANDRA KINGStrategic Communications Leader
Experience

Twelve years in B2B tech.

Communications and analyst relations leadership across three public companies and two startups, plus the coverage, expertise, and roles behind it.

View résumé (PDF)
12+years in B2B tech communications
10+acquisitions communicated
3public companies through quarterly earnings
2M+C-suite decision makers reached through thought leadership
Coverage secured in
Harvard Business ReviewFortuneForbesThe Washington PostCNBCBusiness InsiderAssociated PressCBS NewsNewsweekFast CompanyThe InformationTechCrunchAxiosCIOInc.VentureBeatTechTargetTechRadar

Expertise

Corporate
  • Corporate communications
  • Public company & earnings
  • M&A communications
  • Crisis & issues
External & Internal
  • Public & media relations
  • Analyst relations
  • Brand & employer brand
  • Agency management
Leadership
  • Executive visibility
  • Speaking programs
  • Thought leadership
  • Internal communications
AI-enabled
  • Claude Enterprise
  • Gemini Enterprise
  • ChatGPT
  • AEO / GEO strategy

Experience

Full résumé (PDF)
  1. 2023 – Present
    Fullstory
    Behavioral data and analytics$100M+ ARR · 400+ employees

    Director, Communications & Analyst Relations
    • Built Communications and Analyst Relations from the ground up as part of the marketing leadership team.
    • Built and scaled a strategic corporate communications program that generated nearly 200 media placements, including 26 Tier-1 features and mentions, elevating Fullstory’s visibility across business, technology, and industry media.
    • Accelerated annual media coverage by 205%, growing placements from 20 to 61 in one year and exceeding that benchmark in 2026 YTD, while expanding high-profile coverage around the company’s AI and behavioral data positioning.
    • Led media relations and executive visibility for the CEO, President, CFO, and CPTO.
    • Ran the Gartner and Forrester program, securing the company’s first-ever major analyst evaluation.
    • Led corporate, internal, M&A, and crisis communications.
    • Built AI workflows and skills for media monitoring, executive prep and visibility, reporting, drafting, and message testing, saving 10+ hours per week; shaped earned media strategy to influence how Fullstory appears in AI and LLM search (AEO/GEO).
  2. 2022 – 2023
    Velocity Global
    Global employment and HR tech, now Pebl$100M+ ARR · ~500 employees

    Director, Global Brand & Corporate Marketing
    • Led communications, content, blog, and social teams and built the brand marketing function.
    • Ran a company-wide rebrand with 20+ teams and five agencies, including Red Antler.
    • Directed programs with NPR, The New York Times, Fortune, TechCrunch, and SXSW, reaching 2M+ C-suite decision makers.
  3. 2018 – 2022
    Rapid7
    Nasdaq-listed cybersecurity$700M+ ARR · 2,500+ employees

    Sr. Manager, Global Brand Programs

    Promoted twice, from Manager, Communications to Sr. Manager, Communications to Sr. Manager, Global Brand Programs
    • Built analyst relations and moved every business line to a Leader position in major evaluations.
    • Partnered with Investor Relations on quarterly earnings communications.
    • Led communications for 3 product launches, 6 acquisitions, and a brand refresh for 2,000+ employees.
  4. 2017 – 2018
    CGI
    NYSE- and TSX-listed IT consulting$10B+ revenue · 75,000+ employees

    Influencer Relations Manager
    • Managed media and industry analyst relations and supported quarterly earnings communications.
  5. 2014 – 2017
    PTC
    Nasdaq-listed industrial software$1B+ revenue · 7,000+ employees

    Corporate Communications Manager

    Promoted from Corporate Communications Specialist
    • Owned North American communications through 5 acquisitions and served as chief of staff to the VP of Corporate Communications.
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